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Meta and Facebook Reels Still Drive Discovery for Local Service Brands

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A CLAADSS content study found that service businesses posting weekly Reels with clear CTAs generate more inquiry DMs than static carousels alone.

The recommendation: show the job, state the area served, and end with a booking action. Cross-posting to CLAADSS Videos can capture long-tail search traffic.

Facebook.com remains the distribution hub for many local communities.

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